About me.
My international background working across four countries has shaped a unique global perspective on customer experience. Throughout my career spanning nearly 20 years, I've guided companies in enhancing their products and services while successfully navigating diverse cultures and work environments. Currently based in the Netherlands and a proud father of two, I've led teams in developing more effective collaboration and customer-centred approaches. I specialise in delivering tangible results, particularly in banking and sustainable investments. Through deep customer understanding and close team collaboration, I create products that truly serve their users' needs.
My Experience.
Skills
Product Management
Digital Transformation
Digital Innovation
Business Strategy
User Experience
Product Design
Agile Leadership
Scrum@Scale
Wealth Management
Mobile/Web Development
Stakeholder Management
Public Speech
I’m a pragmatic product leader focused on meaningful outcomes and measurable impact. Over the past decade, I’ve driven the innovation agenda at Europe’s longest-standing wealth institution, founded in 1737 and continuously adapting to client needs, advancing it into a modern wealth platform while preserving its human touch. I build alignment and agreement across functions and create the conditions for teams to deliver practical, high-impact solutions that improve client experience and move the metrics that matter.
My toolkit combines hands-on UX, technical expertise, and agile leadership with wealth management know-how. I emphasise execution and learning: data-informed decisions, tight feedback loops, and purpose-driven, ethical choices. From designing flows to setting product strategy or introducing AI capabilities, I focus on making complex work understandable and scalable, iterating based on what we learn.
2018-Present
Netherlands, Amsterdam
Lead Product Manager - Client Digital Channels
Led the digital evolution of Van Lanschot Kempen's client experience across mobile and web, managing 30+ people across four agile squads. I'm responsible for the strategy, prioritisation, and execution of all client-facing platforms, driving significant growth in both revenue and assets under management while modernising the bank's digital positioning. Also supported several acquisitions, ensuring seamless digital integration and client continuity.
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Built a full-stack digital ecosystem from scratch, including client portals, four native mobile apps, and AI-enabled tools for bankers, now core to our service proposition in the Netherlands and Belgium.
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Helped grow Assets under Management from €81B to €168B and supported €180M in revenue growth (2018-2024) by scaling digital capabilities and enhancing strategic client engagement.
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Improved Net Promoter Scores from 7.2 to 8.5 (NL) and 6.8 to 8.6 (BE) through continuous UX improvements and smart, user-centric service design.
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Delivered AI-powered CRM tools and proactive client triggers that enhanced advisory quality and reduced manual workloads.
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Secured early access to Microsoft Copilot, establishing the bank as a leader in applied generative AI within European private banking.
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Retired six underperforming digital products, streamlining operations and refocusing investment on scalable, client-facing solutions.
CPM, Product Management, AI/ML Technologies, Wealth Management
2017 - 2018
Netherlands, Amsterdam
Head Of User Experience & Chapter Lead
Appointed during a pivotal moment in the bank's digital evolution, I led the redefinition of its product experience, transforming Van Lanschot Kempen from a traditional private bank into a modern wealth tech firm while preserving its essential human touch.
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Lead client-centric design transformation across multiple squads and business lines.
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Developed scalable UX practices, research pipelines, and comprehensive design systems from the ground up.
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Balanced digital scale with personal client relationships by designing hybrid human-digital flows.
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Played a central role in the bank’s rebranding and digital repositioning.
User Experience, User Research, Data Analytics, Digital Transformation
2015 - 2017
Netherlands, Amsterdam
Digital Strategist / Senior UX Consultant
Led strategy and experience design for a wide range of financial clients across Europe, helping traditional banks and emerging fintechs evolve into modern digital businesses. My work spanned concept development, UX design, team capability building, and strategic consulting, transforming how these institutions approached digital innovation.
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Led the design and development of Peaks, a mobile-first investing platform backed by Rabobank. Took the product from concept to launch in under 12 months; it has since grown to over €200M AUM and tens of thousands of recurring users.
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I shaped the investment proposition strategy for several corporate clients, helping them define their product visions and roadmaps in increasingly competitive markets.
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Served as UX Consultant and Project Lead for multiple international banks in Germany, Italy, Switzerland, Denmark, and the Netherlands, translating complex financial products into usable, client-friendly experiences.
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Directed the development of UX and front-end capabilities across the firm, strengthening its ability to deliver large-scale digital engagements with consistency and depth.
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Supported a number of fintech startups and legacy banks in kickstarting their digital transformation, offering hands-on guidance on everything from product architecture to team setup.
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Delivered early-stage UX for goal-based investing, automated saving, and portfolio selection, contributing to Peaks’ long-term stickiness and strong user retention.
Digital Transformation, UX, FinTech, Banking, Investment Management
2014 - 2015
Germany, Frankfurt
Sr. Product Designer / UX Strategist
Led a team of designers and front-end developers within the UX department of a cybersecurity-focused R&D division. My work centered on defining product vision and translating complex technologies into intuitive, enterprise-ready solutions.
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Shaped product strategy and UX for advanced tools involving camera state monitoring, anomaly detection, and facial recognition, helping position AGT at the forefront of applied cybersecurity software.
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Drove the creation of new B2B software and internal platforms from user research through wireframes, interactive prototypes, and MVPs, carefully balancing technical complexity with usability.
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Collaborated across R&D, engineering, and executive teams to bring innovations to market while ensuring alignment with client requirements and privacy standards.
Front-end development, Cyber Security, Research & Development
2012 - 2014
Switzerland, Lugano
Product Designer / Lead UX
Led the creative department at Board International, overseeing product design, digital marketing, and client implementation projects for the company's premier corporate performance management software.
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Served as lead UX consultant for enterprise clients, tailoring the BOARD platform to meet specific user needs across finance, operations, and planning use cases.
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Defined and implemented the UX strategy, interaction models, and visual frameworks for the core product suite, bridging business logic with user experience at scale.
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Supported product development through hands-on prototyping and design validation, while guiding clients through adoption and customisation processes.
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Contributed to the company's digital positioning and brand expression, ensuring alignment between marketing and product narratives across all platforms.
Software consultancy, Product Design, UX consultant
My Skill sets.
Clients & Testimonials
Accomplishments
IBM AI Product Manager Professional Certificate
Certification, 2025
Certified Scrum Product Owner (CSPO)
Certification, 2019
Certified Scrum Master (CSM)
Certification, 2016
Location-oriented team intercommunication
Patent, 2016
