I'm Max Manzini,
Product Manager
& UX Architect
at Van Lanschot Kempen.
My Profile
I am deeply passionate about leading digital innovation within collaborative frameworks that break down traditional departmental barriers.
My professional journey is fueled by a profound dedication to blending cutting-edge digital solutions with continuous improvement and innovation, which significantly enhances customer engagement and generates substantial business value.
With a strong foundation in agile methodologies and a commitment to data-driven decision-making, I am eager to drive expansive omnichannel initiatives that are grounded in ethical practices. By drawing on my financial knowledge and commitment to impact investing, I strive to craft unforgettable and meaningful customer experiences that resonate with the company mission.
Work Experience
Sr. Product Manager Client Digital Channels
2018 - Present
VAN LANSCHOT KEMPEN | Netherlands, Amsterdam
As the Product Owner of client-facing digital products at one of the largest private banks in the Netherlands, I lead multiple cross-functional Scrum teams to transform the traditional private banking experience into an exceptional digital channel.
This strategic shift mirrors the personalized service our clients expect and significantly enhances user engagement through the early adoption of AI and ML in our digital business proposition.
As a Digital Innovation and Analytics UX Architect, I guide stakeholders and product teams in leveraging client-centric strategies and sophisticated analytics, driving innovative business development initiatives. Our proactive approach in embracing new technologies led to us being one of the first European companies selected by Microsoft for early access to Copilot technologies.
These efforts have culminated in some of the firm's highest Net Promoter Scores (NPS), establishing us as Wealth Managers industry leaders.
Head Of User Experience & Chapter Lead
2017 - 2018
VAN LANSCHOT KEMPEN | Netherlands, Amsterdam
As Head of UX within our Digital Acceleration program, I played a critical role in the profound digital transformation of our firm. I helped establish the user-centric mindset and methodologies from the ground up, laying the foundation for our User Experience and Design Strategies. My responsibilities extended across multiple Scrum teams, encompassing corporate apps, Omnichannel acquisition & client portal, and internal tooling for bankers & advisors, as well as pioneering our AI and Smart platforms integrations. I actively engaged clients and stakeholders in a collaborative effort to share and refine the digital product vision, which has become the cornerstone of our innovation for the years to come. Furthermore, in partnership with our communications department, I led our corporate rebranding efforts and played a crucial role in the bank’s comprehensive digital transition, a key milestone in our evolution into a digitally advanced institution.
Digital Strategist / Senior UX Consultant
2015 - 2017
IO | Netherlands, Amsterdam
As a Digital Strategist, I shaped the strategy and vision of the investment corporate proposition. As a User Experience Consultant and Project lead, I collaborated with multiple international investment banks across Germany, Italy, Switzerland, Denmark, and the Netherlands. In this capacity, I directed the development of UX and Front-End competencies, significantly enhancing the firm's digital proposition portfolio. My role also involved assisting various northern banks and Fintech companies in initiating their digital transformations and providing strategic guidance to bootstrap their innovation initiatives.
Sr. Product Designer / UX Strategist
2014 - 2015
AGT International | Germany, Frankfurt
In my role as a Product Designer and Strategist, I led a team of Front End Developers and Designers within the UX department, where I honed our product proposition, vision, and concept. Concurrently, as a member of the R&D department at a cybersecurity company, I focused on the development of innovative products including camera state monitoring, anomaly detection, and face recognition, thereby advancing our cybersecurity solutions and technological prowess. My duties spanned the full spectrum of strategy and development for new corporate software and apps, encompassing everything from user research to the creation of prototypes and MVPs.
Product Designer / Lead UX
2012 - 2014
Board International | Switzerland, Lugano
As the Team Leader of the creative department, I oversaw product development, digital & social media marketing, and provided UX consultancy for client projects. In my capacity as a consultant, I helped clients implement our proprietary software, customizing it to meet their specific user needs. Additionally, I served as the UX designer, leading the implementation of strategy, vision, and concepts for the corporate software, BOARD.
Clients & Collaborations
I'm proud to have been working for
