About me.
My international background working across four countries has shaped a unique global perspective on customer experience. Throughout my career spanning nearly 20 years, I've guided companies in enhancing their products and services while successfully navigating diverse cultures and work environments. Currently based in the Netherlands and a proud father of two, I've led teams in developing more effective collaboration and customer-centred approaches. I specialize in delivering tangible results, particularly in banking and sustainable investments. Through deep customer understanding and close team collaboration, I create products that truly serve their users' needs.
My Experience.
Skills
Product Management
User Experience
Product Design
Digital Transformation
Business Strategy
Agile Leadership
Wealth Management
Mobile/Web Development
Stakeholder Management
Public Speech
Driving digital innovation with a no-nonsense approach, I'm passionate about turning ideas into reality. Over the past 10 years, I've helped numerous Fintech firms successfully navigate their digital transformation journeys. I thrive on breaking down silos and fostering real collaboration to get the best results.
My focus is on practical, impactful solutions that enhance customer experiences and deliver real business value. I'm all about continuous improvement and staying ahead of the curve without overcomplicating things.
As an enthusiast of Agile methodologies and User-centered product design, I leverage data-driven decision-making to create straightforward, ethical strategies that work. Combining my financial expertise with a commitment to impact investing, I aim to deliver customer experiences that aren't just memorable but truly align with a company's purpose.
2018-Present
Netherlands, Amsterdam
Chief Product Manager (CPM) Client Digital Channels
As the Chief Product Owner of Client Digital Channels at one of the largest private banks in the Netherlands, I lead a scaled Scrum team that encompasses our client portal and four mobile apps across iOS and Android. This team includes four Scrum teams and three Product Owners, all working together to make private banking more accessible, efficient, and client-focused.
Our goal is to deliver the premium experience of private banking through digital channels without compromising the personal, human connection between clients and their bankers. By adopting AI and machine learning early on and maintaining a strong focus on client-centricity, we’ve achieved significant improvements, increasing Net Promoter Scores (NPS) from 7.2 to 8.5 in the Netherlands and from 6.8 to 8.6 in Belgium over the past three years.
I work closely with stakeholders and teams to develop practical solutions that truly enhance the client experience and business value while keeping an excellent cost/income ratio. Our forward-thinking approach also earned us early access to Microsoft’s Copilot technologies, keeping us ahead of most European banks and strengthening our position as leaders in digital Wealth Management.
CPM, Product Management, AI/ML Technologies, Wealth Management
Head Of User Experience & Chapter Lead
2017 - 2018
Netherlands, Amsterdam
As Head of UX within our Digital Acceleration program, I played a critical role in the profound digital transformation of our firm. I helped establish the user-centric mindset and methodologies from the ground up, laying the foundation for our User Experience and Design Strategies. My responsibilities extended across multiple Scrum teams, encompassing corporate apps, Omnichannel acquisition & client portal, and internal tooling for bankers & advisors, as well as pioneering our AI and Smart platforms integrations. I actively engaged clients and stakeholders in a collaborative effort to share and refine the digital product vision, which has become the cornerstone of our innovation for the years to come. Furthermore, in partnership with our communications department, I led our corporate rebranding efforts and played a crucial role in the bank’s comprehensive digital transition, a key milestone in our evolution into a digitally advanced institution.
User Experience, User Research, Data Analytics, Digital Transformation
2015 - 2017
Netherlands, Amsterdam
Digital Strategist / Senior UX Consultant
As a Digital Strategist, I shaped the strategy and vision of the investment corporate proposition. As a User Experience Consultant and Project lead, I collaborated with multiple international investment banks across Germany, Italy, Switzerland, Denmark, and the Netherlands. In this capacity, I directed the development of UX and Front-End competencies, significantly enhancing the firm's digital proposition portfolio. My role also involved assisting various northern banks and Fintech companies in initiating their digital transformations and providing strategic guidance to bootstrap their innovation initiatives.
Digital Transformation, UX, FinTech, Banking, Investment Management
2014 - 2015
Germany, Frankfurt
Sr. Product Designer / UX Strategist
In my role as a Product Designer and Strategist, I led a team of Front End Developers and Designers within the UX department, where I honed our product proposition, vision, and concept. Concurrently, as a member of the R&D department at a cybersecurity company, I focused on the development of innovative products including camera state monitoring, anomaly detection, and face recognition, thereby advancing our cybersecurity solutions and technological prowess. My duties spanned the full spectrum of strategy and development for new corporate software and apps, encompassing everything from user research to the creation of prototypes and MVPs.
Front-end development, Cyber Security, Research & Development
2012 - 2014
Switzerland, Lugano
Product Designer / Lead UX
As the Team Leader of the creative department, I oversaw product development, digital & social media marketing, and provided UX consultancy for client projects. In my capacity as a consultant, I helped clients implement our proprietary software, customizing it to meet their specific user needs. Additionally, I served as the UX designer, leading the implementation of strategy, vision, and concepts for the corporate software, BOARD.
Software consultancy, Product Design, UX consultant
My Skill sets.
Clients & Testimonials
Accomplishments
Certified Scrum Product Owner (CSPO)
Certification, 2019
Certified Scrum Master (CSM)
Certification, 2016
Location-oriented team intercommunication
Patent, 2016