About me.
My international background working across four countries has shaped a unique global perspective on customer experience. Throughout my career spanning nearly 20 years, I've guided companies in enhancing their products and services while successfully navigating diverse cultures and work environments. Currently based in the Netherlands and a proud father of two, I've led teams in developing more effective collaboration and customer-centred approaches. I specialise in delivering tangible results, particularly in banking and sustainable investments. Through deep customer understanding and close team collaboration, I create products that truly serve their users' needs.
My Experience.
Skills
Product Management
Digital Transformation
Digital Innovation
Business Strategy
User Experience
Product Design
Agile Leadership
Scrum@Scale
Wealth Management
Mobile/Web Development
Stakeholder Management
Public Speech
I’m a pragmatic product leader focused on meaningful outcomes and measurable impact. Over the past decade, I’ve driven the innovation agenda at Europe’s longest-standing wealth institution, founded in 1737 and continuously adapting to client needs, advancing it into a modern wealth platform while preserving its human touch. I build alignment and agreement across functions and create the conditions for teams to deliver practical, high-impact solutions that improve client experience and move the metrics that matter.
My toolkit combines hands-on UX, technical expertise, and agile leadership with wealth management know-how. I emphasise execution and learning: data-informed decisions, tight feedback loops, and purpose-driven, ethical choices. From designing flows to setting product strategy or introducing AI capabilities, I focus on making complex work understandable and scalable, iterating based on what we learn.
2018-Present
Netherlands, Amsterdam
Lead Product Manager Digital Channels
Led the digital transformation of Van Lanschot Kempen’s digital client experience, turning legacy systems into a modern, scalable platform across mobile and web. Managed 30+ people across four agile squads, owning strategy, prioritisation and execution for all client-facing digital channels and products. Drove innovation in AI-powered tools and hybrid advisory journeys, helping position the bank as a digital leader in European private banking. Delivered substantial growth in both revenue and AUM while redefining the bank’s digital identity. Played a key role in three acquisitions, ensuring fast, frictionless platform integration and client continuity.
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€180M+ revenue uplift and 107% growth in AUM at Van Lanschot Kempen through platform transformation and digital expansion
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Led 3 mergers and acquisitions from a product standpoint, ensuring post-deal digital continuity, platform integration and client retention across markets
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Secured early adoption of Microsoft Copilot as one of the first banks in Europe, integrating generative AI into advisory services ahead of industry peers
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Raised Net Promoter Score by +2.8 points in Netherlands and Belgium through improved UX and adoption of AI-powered CRM tools
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Won 3 industry awards, including a nomination for Best Private Bank in Europe
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Collaborated with C-level executives, heads of technology, risk, operations and data to align product with strategy, regulation and growth
CPM, Product Management, AI/ML Technologies, Wealth Management
2017 - 2018
Netherlands, Amsterdam
Head Of User Experience
Appointed during a pivotal moment in the bank's digital evolution, I led the redefinition of its product experience, transforming Van Lanschot Kempen from a traditional private bank into a modern wealth tech firm while preserving its essential human touch.
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Led the redesign of the bank’s digital services to help it evolve from a traditional private bank into a modern wealth tech company, while keeping a personal, human feel.
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Built new design systems, research processes, and ways of working to improve how teams created and tested digital tools.
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Helped shape the bank’s new brand and online identity, designing services that combined digital convenience with personal client support.
User Experience, User Research, Data Analytics, Digital Transformation
2015 - 2017
Netherlands, Amsterdam
Digital Strategist / Senior UX Consultant
Led strategy and experience design for a wide range of financial clients across Europe, helping traditional banks and emerging fintechs evolve into modern digital businesses. My work spanned concept development, UX design, team capability building, and strategic consulting, transforming how these institutions approached digital innovation.
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Designed and launched Peaks (Rabobank), an innovative retail mobile investing app now with €200M+ AUM and tens of thousands of recurring users
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Helped fintech startups and legacy banks accelerate product innovation, shaping digital strategies, architecture and team structures to rapidly test and scale new propositions
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Led the evolution of UX and front-end practices across cross-border programmes, turning complex financial products into simple, engaging experiences for clients across Germany, Italy, Switzerland, Denmark, and the Netherlands
Digital Transformation, UX, FinTech, Banking, Investment Management
2014 - 2015
Germany, Frankfurt
Sr. Product Designer / UX Strategist
Led a team of designers and front-end developers within the UX department of a cybersecurity-focused R&D division. My work centered on defining product vision and translating complex technologies into intuitive, enterprise-ready solutions.
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Led a team developing new technology tools for intelligence and public safety agencies, working with international partners including the CIA and law enforcement in London, Singapore, and Abu Dhabi.
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Created Machine learning digital tools for facial recognition, surveillance, and unusual behaviour detection, ensuring they were easy to understand and use in the field.
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Filed a patent for a location-based coordination tool for field teams, and guided several software projects from idea to working product, all while meeting strict privacy and security standards.
Front-end development, Cyber Security, Research & Development
2012 - 2014
Switzerland, Lugano
Product Designer / Lead UX
Led the creative department at Board International, overseeing product design, digital marketing, and client implementation projects for the company's premier corporate performance management software.
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Led product design, marketing, and client setup for a business planning platform, working with major companies like Acer, EMAR, and UBS across Europe, the Middle East, and Asia.
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Created custom user experiences to support finance, planning, and operations teams in large organisations, ensuring the tools were practical and easy to use.
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Worked closely with engineers to speed up development using prototypes and user testing, while also helping clients adopt and customise the platform to fit their needs.
Software consultancy, Product Design, UX consultant
My Skill sets.
Clients & Testimonials
Accomplishments
IBM AI Product Manager Professional Certificate
Certification, 2025
Certified Scrum Product Owner (CSPO)
Certification, 2019
Certified Scrum Master (CSM)
Certification, 2016
Location-oriented team intercommunication
Patent, 2016
